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Client Growth Partners helps owners in established B2B companies make clearer marketing decisions, put money behind the growth priorities worth funding, get sales and marketing working together, by taking routine marketing management and decisions off the owner's desk.
Two ways to work together
- Fractional CMO in an ongoing role
- A defined strategic marketing project
1. Fractional CMO leadership (our core service)
We join your leadership team and take ongoing responsibility for leading marketing within the agreed scope. The monthly retainer reserves recurring senior leadership capacity, normally anchored around a regular weekly cadence, with involvement flexing around the priorities of the business.
This is not occasional advice, a static plan, or running a meeting. We stay involved while the work is running, because the decisions that matter most, what to fund, what to fix, and what to stop, appear after execution begins.
We lead:
- Direction, tactics, processes, and priorities
- Budget guidance
- Marketing team and vendors
- Reviews performance and calls the next move
Your team and vendors:
- Build & approve content
- Manage & close sales
CMO or optional CGP specialist support when a quick fix or low budget solution is needed
You decide, with out guidance:
- Business goals and timing
- Budget approval
- Scope for major builds and outside production
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How little of your time this takes
A weekly call, and an approval rhythm instead of a pile of homework.
- After we establish ourselves, we handle fine-tuning and editing.
- Where approvals still pile up, we change the process rather than chase you. That might be a short working session where we approve content together, or a simple rolling schedule so approvals deadlines are flexible overtime.
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**"**Tony doesn't default to adding more marketing or hiring a big agency. He helped us build a lean program using specialists for the work we actually needed, while keeping the overall investment manageable. Rather than looking at a market too broadly, he helps us narrow the opportunity, understand who we need to reach and why, and then put structure around how marketing can support the sales effort. Tony helped us establish real digital credibility, and we've had people who didn't already know us find the company through search and AI and reach out directly.
- Kevin O'Brien, EVP Business Development, The Integritus Group and SEMM Holdings
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Sample results:
- A company lost 20% of its business and had its strategy rejected by the board. We rebuilt the go-to-market strategy with the team and external industry experts. The team began working together moving forward and recovered the lost business and returned to growth within 18 months.
- A company had declining sales, we aligned the sales and marketing team to the most attractive markets, created Growth Plays tied to the markets’ annual milestones, shortened the sales cycle and optimized product rationalization and development returning 3 times the target growth rate in 2 years.
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2. Strategic marketing projects
A defined investment with an agreed scope, fee, outcome, and endpoint.
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Sample projects
- Assess whether SEO or a marketing vendor is delivering useful/agreed results.
- Understand why a product is not being purchased or sold and what to do next.
- Evaluate and plan a marketing campaign or marketing investment.
- Assess a growth opportunity and determine the next actions.
- Organize a defined marketing initiative through an agreed completion point.
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Every project is built to stand on its own and leave you with something you can act on. Some owners find that once the decision is made, continuing direction and management is needed and we move into fractional CMO leadership from there.
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Sample results:
- A small business was deciding whether to spend $14,000 or $50,000 on social media video and posting for six months. The $50,000 solution looked attractive because it was expensive, and the company had worked with many large companies and had success. We reviewed the proposal and showed the small business that the attractive results those two companies were getting were not representative of their current business state. The company decided to reduce the investment and build a focused growth plan that integrated social media marketing at a lower cost.
- Regularly, we support companies that launched a product that no one wanted to sell, and no one wanted to buy. In one instance, we uncovered the unbiased needs of customers and the sales teams, adjusted the product positioning, and maxed out capacity after 2 years. Another time we identified the sellers were selling a new product to the right customer but did not realize the buyer had changed.
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